Meta Defies EU DMA Compliance Demands, Faces Escalating Legal Risks
Meta Platforms Inc. is digging in against European Union regulators despite mounting legal threats over its advertising practices. The social media giant contends its November 2024 adjustments to data collection under the "pay-or-consent" model satisfy Digital Markets Act requirements, but Brussels disagrees.
EU officials warn potential fines could hit 5% of daily global revenue if non-compliance persists. The standoff stems from April's €200 million penalty over alleged DMA violations in Meta's ad targeting systems. While the company maintains confidence in its compliance framework, its refusal to offer further concessions signals preparation for protracted litigation.